Hillary Berman

CEO
Bethesda, MD

As CEO for Alboum Translation Services, Hillary oversees company strategy and business development – ensuring the company’s service offerings, technical approach, and client experience align with Alboum’s “why.”

Working alongside schools, reproductive health organizations, advocacy groups, and government agencies, Hillary helps identify the most practical solutions to meet each organization’s language access needs.

Hillary began working with Alboum as a consultant in 2011, focusing on marketing. As the organization and its needs grew, she came on board full-time in January 2020 as Chief Marketing Officer and eventually stepped into the leadership role in January 2025.

“I’m proud of and feel inspired by both the Alboum client roster and team every day. By working to grow a company that empowers organizations whose missions are making a real difference around the world and in their local communities, I have a unique opportunity to support my convictions through work.”

Hillary Berman, Education and Background

Hillary holds a bachelor of sciences in Advertising from the Newhouse School at Syracuse University and an MBA from the Robert H. Smith School of Business at University of Maryland.

Prior to joining Alboum, Hillary led Popcorn & Ice Cream, a Washington, DC-based marketing firm focused exclusively on small businesses and startups. In her role as Chief Marketing Strategist, she worked with dozens of businesses to launch new products and services, increase brand awareness, engage with existing customers and reach new audiences.

As part of her efforts to make strategic marketing available to small businesses, Hillary published Customer, LLC: The Small Business Guide to Customer Engagement & Marketing. The book encourages small businesses to embrace their customers at their core so customers show them love in return.

Hillary Berman is a guest lecturer at University of Maryland, and a frequent speaker on topics including:

Entrepreneurship
Marketing
Bootstrapping Start-up Businesses
Mission-Driven Business
Customer-Centric Marketing
Customer Engagement and Experience

To request a speaking engagement, please send her a message.

As a lifelong Washingtonian, Hillary lives in Bethesda, Maryland with her family and loves traveling, the outdoors, college sports (with a particular passion for the #DirtyTerps), and cooking and baking for her houseful of boys.